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Ford: “Through the Lens of Zoe Strauss”

This was a viral “branded content” piece produced for the Ford Fiesta campaign. Ted Passon was one of several filmmakers hired to make a project. The goal was for each filmmaker to make an engaging short film that: featured the city in which it was produced, focused on “creativity”, and showed glimpses of the brand new Ford Fiesta car.

  • Client: Ford
  • Director/DP/Edit: Ted Passon
  • Producer: Laris Kreslins,
    Kendra Gaeta
  • Sound: David Dunn
  • PA: Scott Ross
  • Talent: Zoe Strauss