PUMA started the “PUMA Running” campaign, which consists of a series of different creative races held periodically in different cities around the US. They wanted a video series that would both document the races and turn them into fun viral videos. We teamed up with larger than life personality “ROBAI” to make this happen. In this video PUMA brought in top ranked runners from around the US and abroad for the first ever “Last Man Standing” race.
- Client: PUMA
- Director: Ted Passon
- Producer: Bryan Poerner
- DP: Ted Passon, Jon Boal
- Music: Sweatheart
- Talent: Robai