Fabric Horse, makers of original cycling accessories and urban apparal, wanted to create a short viral video that would raise eyebrows and promote themselves as a fun proudly woman-owned and operated brand. What we came up with was a parody of the famous “Bicycle Race” music video from Queen. The original video features naked women riding bikes around a track. We decided to do a re-make with a bunch of naked men doing the same.
THIS VIDEO CONTAINS GRAPHIC (ish) IMAGES (but in a good way).
- Director: Ted Passon
- Client: Fabric Horse