The Oprah Winfrey Network was looking for an Upfront Spot that could also work as a promo, which would showcase their network as a collaborative experience. Our friends at Big Smack TV, who designed and oversaw the branding of OWN’s launch, called us in to develop something with them that would fit the bill while utilizing an aesthetic that would accomplish as much in-camera as possible. We called a bunch of friends, found some cardboard, and it happened like this.
- Director: Andy Hann, Ted Passon
- Client: Oprah Winfrey Network